The Impact of Perceived Usefulness and Perceived Ease-Of-Use on Repurchase Intention of Online Shopping App User

This study aims to examine the effect of perceived usefulness and ease use on repurchase intention Shopee application in Indonesia. The independent variables this are use, dependent variable is intention. research quantitative using a descriptive approach. data used primary obtained from 182 respondents. technique when taking samples nonprobability sampling with purposive method. In distributing questionnaire respondent's criteria, namely people who have domiciled results multiple regression analysis that positive significant